Does your business have a Facebook presence? If not, you’re missing a golden opportunity. If it is, make sure you are doing things right. Keep reading if you want advice on how to use Facebook marketing to your advantage.

Always be professional when you post on any social media. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. You will develop a better reputation if you stay professional.

Be sure to link all content published online back to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. You may find yourself with new followers if its a great offer.

Utilize custom tabs. These allow for increased organization, making your page very user friendly. For instance, if you have contests, you can create a contest tab with information about them.

Give away free items on your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. You do not need invest much money, but you can increase your base of potential customers.

Choose updates wisely. Your followers will become disinterested if you aren’t sharing content that they can use. Give them information they want, like how-tos or humorous posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

Offer an exclusive coupon, sample or great deal for those who “like” your page. Your page can get a great deal of attention when your page is liked. Think about offering something people are going to be interested in. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they desire, they’ll easily click “like” for your page.

Always respond to comments as well as posts that are posted on your Facebook wall. If people take time to make contact, you should dedicate some of your time to respond. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Hiding content from non-fans is a great way to turn visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. However don’t hide too much, as it will impact your SEO.

Have your fans get involved with your various company or brand decisions. People like to feel that their opinions are important and valued. Empowering them to make decisions is a great way to involve your community. If you blog, ask fans what they want to hear about.

Be extra sure that people are able to “share” the content on your page. Providing useful information on the page will cause people to share that information with their friends. Facebook thrives on interacting and sharing with others. Working to provide valuable information to your audience will help ensure your business succeeds.

You should always cultivate relationships with those who interact with you on Facebook. Build strong and trusting relationships with those you interact with. A good way to strengthen relationships is by always offering fresh and helpful content. Also, reward those who are most loyal to you by offering them special promos and deals.

Run a contest for the most likes your customers can get your page. Offer a prize to a random audience member when the goal is achieved. This will give you more subscribers and help grow your fan base.

Use a design that’s like your website for Facebook. For instance, if your site contains a lot of blue, be sure your Facebook page also does. This helps folks make the connection between you and your brand. Doing anything else may simply confuse your customers.

Contests are a great way to increase interest in your page and your brand. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. Then, once the contest ends, you could pick someone to win a prize.

Reply to all negative comments on your page. If you don’t respond, people will conclude that you only want sycophants to be your followers. Always be polite and helpful toward the potential customers you interact with on Facebook to develop an excellent reputation.

One of the worst things about the written word is being unable to always accurately judge the tone of a comment. When your posts look like they’re automated advertisements, you’ll lose fans.

Target Audience

It is crucial in marketing to understand your target audience. Your subscribers will lose interest in your campaign if you share content not adapted to your target audience.

Incorporate images into your Facebook updates. Effective marketing engages your audience, and in this case, a picture is worth a thousand words. Use products, employees, and some other subjects to boost the updates messages and can make a better impression on the readers.

Keep on top of new Facebook features. You need to know whether your subscribers are going to use those features so you can keep your campaign fresh. Don’t fear trying new features prior to knowing how interested the subscribers will be.

If your business isn’t on Facebook yet, you should be inspired to change that now. You should now have all that you need to begin your Facebook marketing campaign. There is always room to improve, even if you have some Facebook experience. Use what you’ve learned here to guide you along the way.