Facebook has become a very popular social media network. Tons of people use this site on a daily basis an many sign up daily as well. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Keep reading to learn more.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Increase customer engagement by commenting on the things they post on your Facebook wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Be certain that your online content is linked from the Facebook page of your business. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can also link your Facebook page to your Twitter account so your tweets will show up there.

When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be done by creating a more colorful page and adding things like lots of photos. These types of pages certainly do attract more attention.

Facebook is a content sharing medium. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat Facebook in that way. Cross promote information between your official website, blog and Facebook. You’ll find that Facebook tends to drive a lot of traffic!

The first step to success with Facebook marketing is having a solid base of fans. Having an excess of 5,000 fans is best. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Look into a Facebook advertisement to sell your product. Your ad can be customized so that people in a specific age group or gender can see it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. And best of all, you are not committed long term. The advertisement can he halted at any time.

Make sure to give someone incentive if they “like” your page. Likes can draw new attention to your page. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. If you give them something they desire, they’ll easily click “like” for your page.

When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

It is important to get input from your fans. They will be honored that you think highly enough of them to want their input. Give your followers the power to make some simple decisions. Ask opinions on certain ideas that you have about your company.

If you’re using Facebook when trying to market a business, it can be tough to get started. Make sure you add a link to your Facebook page on your website. That lets people know you’re now active on Facebook. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Be sure that your Facebook page allows sharing of content. You will want to share information with as many people as possible. Facebook depends on people who interact and share with others. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.

When you create your Facebook page, have a goal in mind. Don’t create one just to say you have it. Do you utilize it as a means to speak to customers. Is it because they need to communicate with you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.

Make sure you are posting professional photos on your Facebook page. You want your followers to equate your business with professionalism, not amateur hour. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.

It is always important to nurture your relationships with others that you interact with on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Don’t forget to reward your loyal customers through promotions and deals.

You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Try out various tools until you get one that gives you the features you want.

Sharing events online can be hugely successful. Share information about trade shows with your Facebook fans. And Facebook will even send out a reminder!

If users leave bad feedback on the site, be certain you respond. If you ignore it, your fans will assume you don’t care. When handled professionally, fans will gain respect for you.

Facebook has enormous potential for reaching new and existing customers and boosting sales. After reading this advice, you are ready to start using these ideas right away. Get started today, and you will begin seeing results before you know it!